COMMUNICATIONS DEPARTMENT Town of Webster, New York
Update to Webster Town Board January 11, 2024
DEPARTMENT PRIORITIES • Collaboration with town departments • Informative and positive public outreach • Consistency of communications
2024 • Strategic communications plan • Organization style guide
STRATEGIC COMMUNICATIONS PLAN A strategic communications plan is a guiding document to advise on communications between the Town of Webster and our community. This plan will ensure our efforts are intentional, effective, and sustainable.
• External communications • Internal communications • Audiences
• Social media planning • Response to conflict
STRATEGIC COMMUNICATIONS PLAN Anticipated timeline: March 2024: Staff input sessions III (digital media) January 2024: Part II of communications audit (all other communications)
January 2024: Staff input sessions I (big picture/messaging)
December 2023: Part I of communications audit (social media) and creation of social media plan
February 2024: Staff input sessions II (internal communications)
April 2024: Staff input sessions IV (department programming)
June 2024: Draft of strategic communications ready for Town Board review
ORGANIZATION STYLE GUIDE A style guide assists in maintaining consistency throughout all communications coming from our organization. The approved style guide will provide recommendations for Webster employees and representatives on key elements involved in creating, publishing, and distributing content on behalf of the town.
• Overall editorial style • Treatment of names • Writing for social media
• Abbreviations and punctuation
• Spelling preferences • Formatting
Fall 2024 Anticipated timeline