General regulations; applicability.
The regulations contained in this section shall apply to all signs in all use districts, regardless of designation, by the Town of Webster Zoning Ordinance (Chapter 350, Zoning).A. Sign illumination.[Amended 11-5-2009 by L.L. No. 3-2009[(1) Any illuminated sign or lighting device shall employ only light emitting a light of constant intensity, and no sign shall rotate or move, nor shall it be illuminated by or contain flashing, intermittent, rotating or moving light or lights.(2) Sign graphics and lighting shall be designed to allow for clear communication but should otherwise not be overlighted.
Signs with exterior illumination shall not glare into vehicular or pedestrian traffic areas.(3) Signs with interior illumination should have only sign letters and logos lighted, not sign backgrounds. This concept applies to all monument and building signage, including traffic entrance and exit signs, if lighted. Sign lighting shall not glare to off site locations. The luminance of all sign lighting shall be submitted for Planning Board review along with the manufacturer's catalogue cuts of the proposed signs. The lux level shall be set at 1,000 lux luminance of/for any rear-lit signs in the Town of Webster.B.
Site identification signage should be limited to monument signs not to exceed six feet above surrounding grade, where permitted by zoning. The property address shall be displayed prominently/on the top center of all monument signs.C. “Corporate branding,” including corporate text, symbols, graphics and other attention-getting devices which are located on buildings, structures, and equipment, that extend beyond the legal limits of sign areas permitted by zoning, is prohibited.(1) Corporate branding, whose scale and interior location is readily visible from a public right-of-way through exterior building glazing, is discouraged.(2) The placing of extensive corporate branding on equipment which is visible from the public right-of-way is discouraged.
Examples of such equipment include, but are not limited to, devices such as fuel pump cabinets and promotional product or services graphics.D. No projecting sign shall be erected or maintained from the facade of a building a distance of more than four feet, including those projecting from the facade of any theater, hotel or motel marquee.E. No sign attached to a building shall be so placed that any portion thereof shall be above the base of the roof line or top of the parapet wall, except in the case of mansard, gable or similar roof configurations, in which case the signs must be confined within the area formed by the horizontal and vertical dimensions of the facade or roof line.F.
No portable or temporary sign shall be placed on the facade of a building or on any premises, except as provided in § 265-6 herein.G. No sign or part thereof shall contain or consist of banners, posters, pennants, ribbons, streamers, spinners or other similar moving, fluttering or revolving devices. Said devices, as well as strings of lights, shall not be used for the purposes of advertising or attracting attention when not part of a sign.H. No advertising sign shall be permitted in any district unless specifically approved by the Planning Board, which may impose reasonable conditions, as it sees fit, including as to the duration of the signage.I.
No sign shall be located closer than 25 feet from any right-of-way.J. All signs containing any electrical components or wiring shall have the underwriter's label affixed thereto.K. No sign shall have exposed or open-face neon lighting.L. No sign shall be so located as to obstruct the vision of automobiles entering or leaving any highway, driveway or right-of-way or within traffic lanes of any parking area.M. Any changes in a business or advertising sign where there has been a change in the ownership of the business shall require the new owner of the business to apply for a permit for such sign pursuant to the requirements of this chapter within 30 days of the transfer of ownership.
The new sign must be in conformance with the provisions of this chapter. Upon failure to comply with this provision, such sign shall be considered a nonpermitted sign, and the Code Enforcement Official is hereby authorized to remove or cause removal of such sign, and shall assess all costs and expenses incurred in such removal against the land or building on which such sign is located.[Amended 11-5-2009 by L.L. No. 3-2009]N. When a proposed development, building or use requires subdivision or site plan development, a temporary sign identifying the name, address, telephone number of the proposed project, contractor, engineer, owner, and/or architect, which shall be placed on the premises in a location visible from the public right-of-way.
Such sign or signs shall not exceed 32 square feet in area, and shall be approved by the Planning Board as part of the approval process, and will not be erected until after final site plan approval. The sign shall be removed upon the installation of permanent signage or issuance of a certificate of occupancy, whichever shall come first, but shall be removed after the expiration of 60 days of either event.[Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. I)]O. Calculation of sign areas.[Added 5-16-2013 by L.L. No. 2-2013](1) Box, cabinet or panel signs shall be calculated by the means of the outside perimeter of the sign no matter its shape being a square, circle, rectangle, or triangle.(2) Channel sign shall be calculated by the means of the smallest square, circle, rectangle, triangle or any shape combinations encompassing the outer limits of the writing, representation, or emblem.
When a combination of writing, representation, insignia and emblem are used having separation by a distance greater than the height of the highest vertical dimension of the signs, the signs shall be considered as separate signs. Otherwise, shall be calculated using the outer limits of the writing, representation, or emblem.(3) Multi-faced signs. The sign area of a sign having more than one face will be calculated by adding the sum of all the areas of each face visible from one point. When two identical sign faces are back to back so that both signs cannot be viewed from any point at the same time and when such sign faces are part of the same structure and not apart greater than 24 inches, the sign shall be calculated by the measurements of one face.[1][Amended at time of adoption of Code (see Ch.
1, General Provisions, Art. I)][1]Editor's Note: Original § 178-4O (4) of the 1991 Code, regarding sign area calculation for signs having large separation, which immediately followed this subsection, was repealed at time of adoption of Code (see Ch. 1, General Provisions, Art. I).